Behind the brand.
Our Core Values
Finding a good designer can be tough when your brand needs to be current and stand out in today’s digital world. It’s tempting to work with an agency from the city. But you don’t have to.
Boulevard North is more than a design studio, we’re a trusted partner for business owners who want to grow with clarity and confidence.
We’re rooted in small-town values, but we think big, bringing modern, functional design to businesses of all sizes across Southwestern Ontario and beyond.
Here’s why you can trust us.
We are professional in partnership.
Boulevard North practises a culture of respect and kindness, and we hold ourselves accountable to that standard. We love learning and listening to what you have to say. We exercise professionalism in all we do while working in partnership with others. We are deadline-driven and dependable.
We are committed to design that is built on trust.
Boulevard North is trusted with a business’ most valuable asset - their brand. And as you rely on what we do and what we promise, it’s our responsibility to deliver through modern, functional design. We are dependable, not only for the work we do, but also for how we carefully manage the partnerships we develop.
We are sincere when we speak.
Open and honest communication is the norm at Boulevard North. We speak with sincerity and act honestly. We are upfront about the actions we take and only make promises we know we can keep. Our work truly reflects care, consideration and respect for you, and we encourage you to join us in open, genuine conversation.
Ready to Start Your Design Project?
The Brand Story.
When it started.
Boulevard North started in 2015, born from Alicia’s passion for design and her desire to fill a gap in her hometown community for high-quality creative work.
With her eye for good design and professional business sense, Alicia quickly turned Boulevard North into a locally-rooted business that has served over 200 businesses in Southwestern Ontario.
How it’s going.
While remaining focused on helping local businesses succeed through design, Boulevard North gained recognition in North Perth and surrounding communities.
In 2021, with the business continuing to evolve, it extended into a small team that works together to ensure professional quality is consistently delivered.
Where it’s headed.
With Alicia’s guidance and creative skills, and the collaborative and knowledgable team beside her, Boulevard North continues to help businesses of all sizes.
Our goal is to help your business get noticed and stay relevant with strong design, impactful branding and functional websites that set you apart without breaking the bank.
NATURALLY CREATIVE. PASSIONATELY DRIVEN.
Founder & Creative Director
Alicia is a detail-obsessed, type-A creative with a love for learning, organizing, and finding smart, efficient ways to get things done. She's always refining her process, testing new tools, and looking for better ways to serve her clients. As the founder of Boulevard North, she’s the friendly face you’ll work with from day one.
With a diploma in graphic design and over 10 years of experience supporting local businesses, Alicia brings a strategic eye, steady leadership, and thoughtful design solutions to every project. She has a knack for combining clean, modern design with small-town professionalism that puts clients at ease.
Whether it’s guiding a full rebrand, developing a new website, or consulting with a client who isn’t quite sure where to start, Alicia’s approach is honest, approachable, and always focused on helping your business move forward.
Alicia was recognized for
Leadership and Entrepreneurial Impact
In 2025, Boulevard North founder Alicia McClure was honoured with the Entrepreneur Award at the North Perth Women of Distinction celebration.
This award recognizes women who show up for their community, lead with intention, and make a meaningful difference through their work and involvement. Being nominated and selected among so many inspiring women in North Perth was both humbling and deeply meaningful.
Boulevard North has always been rooted in community - building relationships, supporting local businesses and organizations, and doing work that’s thoughtful and dependable. This recognition reflects those same values and reinforces the importance of care, consistency, and trust in everything we do.
The same approach that earned this community recognition is the one brought into every client partnership: listening closely, solving real problems, and creating work that supports people and organizations for the long term.
Our Mission
To deliver impactful websites and brands by capturing your vision with creative design, so you can achieve more and grow your business.
A small, but dedicated team, committed to making things happen.
Erin
Project Manager and Client Concierge
Brand and Project Photographer
Allie
Content Writer and Editor
SEO and Keyword Strategist
For answers to common questions about our services and approach, view our design FAQs.